Netnography Study About Anonym Account @digeeembok and Scandal on Twitter

DOI

10.2991/assehr.k.200818.049How to use a DOI?

Keywords

twitter, netnography, anonym account, scandal

Abstract

Twitter has become one of the most popular social media, and quick in providing information to wider community. This study examines the followers of an anonymous account on Twitter that reveals a personal scandal amin illegal cases which happen to the former director of a largest national company. Using the netnography method, the follower’s communication patterns will be analyzed using three communication layers, the micro, meso, and macro levels. This research shows that social media can change the focus and perspective of people in seeing a case through a scandal which published by an anonymous account.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - L P Melati Oktaviana
AU  - Hifni Alifahmi
PY  - 2020
DA  - 2020/08/19
TI  - Netnography Study About Anonym Account @digeeembok and Scandal on Twitter
BT  - Proceedings of the 2nd Jogjakarta Communication Conference (JCC 2020)
PB  - Atlantis Press
SP  - 213
EP  - 215
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200818.049
DO  - 10.2991/assehr.k.200818.049
ID  - MelatiOktaviana2020
ER  -