Buzzer and Word-of-Mouth in Online Transaction

DOI

10.2991/assehr.k.200818.062How to use a DOI?

Keywords

Digital age, Communication, Word-of-Mouth, Buzzer, Blog

Abstract

Technological developments that make changes to all aspects of human life, we can access any and all information easily and quickly. included in buying and selling activities which can now be done anytime and anywhere. But then this becomes an obstacle when people want to make sure the goods, because of the limitations cannot see the condition of the goods directly. Then word-of-mouth is a solution to these limitations, because reviews from someone who is experienced and buying these items will be more trusted by other prospective customers compared to the advertisements of these products. word of mouth is usually in the comments page of the product page or it can be a blog containing a review of a product. In addition to word of mouth, buzzer also plays an important role in expanding the network of a product. Buzzer will post a product so that the share of voice of a product on the internet increases and causes the product to become more famous and increase consumer confidence. Sociolla is one of the e-commerce beauties that uses word of mouth and buzzer on the internet.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Salma Nadiya Putri
AU  - Fitria Angeliqa
PY  - 2020
DA  - 2020/08/19
TI  - Buzzer and Word-of-Mouth in Online Transaction
BT  - Proceedings of the 2nd Jogjakarta Communication Conference (JCC 2020)
PB  - Atlantis Press
SP  - 269
EP  - 272
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200818.062
DO  - 10.2991/assehr.k.200818.062
ID  - Putri2020
ER  -