Restricting Creativity: How Regulations Control Indonesian Advertisements

DOI

10.2991/assehr.k.200818.035How to use a DOI?

Keywords

Advertising, Public Interest, Broadcast Regulation, Legal Uncertainty

Abstract

This study analyzes several advertising regulations in Indonesia. Policymakers cannot clearly explain some of the points in the regulation so that multi-perception appears in the interpretation. Ads that are supposed to be creative to persuade the audience are limited by their regulation. These regulations are then linked to one of the principles in communication policy, namely public interest. Where the public has the right to get information from advertisements, and these advertisements should not be reprimanded because the information contained therein may be important for the public interest.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Sekarini Ashri Fitria
PY  - 2020
DA  - 2020/08/19
TI  - Restricting Creativity: How Regulations Control Indonesian Advertisements
BT  - Proceedings of the 2nd Jogjakarta Communication Conference (JCC 2020)
PB  - Atlantis Press
SP  - 152
EP  - 156
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200818.035
DO  - 10.2991/assehr.k.200818.035
ID  - Fitria2020
ER  -