Social Marketing in the New Age of Socialization Taking WeChat as an Example

DOI

10.2991/jahp-19.2019.218How to use a DOI?

Keywords

social media marketing; community marketing; WeChat

Abstract

Network information technology is gradually improving, and the web3.0 era is gradually coming. The emergence of new media such as Weibo, WeChat, and blogs has made community services faster and more convenient. In social media, Internet technology is particularly important, especially in the dissemination and acquisition of information. Because the Internet is freely social, interactive, people will be able to do more work through this social platform.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Baolin Huang
AU  - Yilin Wu
PY  - 2019/09
DA  - 2019/09
TI  - Social Marketing in the New Age of Socialization Taking WeChat as an Example
BT  - Proceedings of the 4th International Conference on Economy, Judicature, Administration and Humanitarian Projects (JAHP 2019)
PB  - Atlantis Press
SP  - 1077
EP  - 1079
SN  - 2352-5428
UR  - https://doi.org/10.2991/jahp-19.2019.218
DO  - 10.2991/jahp-19.2019.218
ID  - Huang2019/09
ER  -