Empirical Research on Usage Intentention and Behavior of "Toutiao" Users

DOI

10.2991/jahp-19.2019.180How to use a DOI?

Keywords

algorithm recommendation; "Toutiao"; technology acceptance model; usage intention; usage behavior

Abstract

In recent years, the algorithm recommendation system has received attention and respect from the Internet industry. Today, as the representative platform of the algorithm recommendation technology news client, "Toutiao" has risen rapidly in the Internet information platform industry. Based on the technology acceptance model (TAM), this study incorporates the "cognitive entertainment" variables to reconstruct the theoretical models needed for this study. Through statistical analysis of the information obtained from the data research of "Toutiao" users, the purpose is to explore the factors influencing the intention of "Toutiao" users and to find the relationship between the intention of usage and the behavior of usage. Through research, it is found that the popularity of "Toutiao" is currently high among the people who use the new media information platform to obtain information in China, and there is a strong stickiness with users. From the perspectives of users' gender, age, education, etc., there are significant differences in intention and behavior of usage. The perceived usefulness has a significant correlation with intention of usage, and intention of usage has a significant influence on behavior of usage.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ximing Li
AU  - Yi Zhang
PY  - 2019/09
DA  - 2019/09
TI  - Empirical Research on Usage Intentention and Behavior of "Toutiao" Users
BT  - Proceedings of the 4th International Conference on Economy, Judicature, Administration and Humanitarian Projects (JAHP 2019)
PB  - Atlantis Press
SP  - 885
EP  - 890
SN  - 2352-5428
UR  - https://doi.org/10.2991/jahp-19.2019.180
DO  - 10.2991/jahp-19.2019.180
ID  - Li2019/09
ER  -