Impact of Website Characteristics on Online Customer Satisfaction

DOI

10.2991/jahp-19.2019.153How to use a DOI?

Keywords

website characteristics; customer loyality; shopping website

Abstract

Currently, the website characteristics have not been clearly defined or understood, and a proper framework for assessing the status of website characteristics is lacking. The development of a universal model is necessary as a means to measure relevant constructs. This correlational survey research is to explore the relationship between website characteristics and online customer satisfaction. Using a simple random sampling plan, 212 participants from the Yahoo! Shopping website completed an online survey. Multiple regression was used to analyze the data. The hypothesis was partially supported. Findings indicated that information quality, usability, and security/privacy are significant positive explanatory variables of online customer satisfaction. Finally, the researcher provides a discussion of the findings in terms of interpretation, implications, conclusion, and recommendations to this study.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Hsin-Jung Hsieh
AU  - Li-Ling Yang
PY  - 2019/09
DA  - 2019/09
TI  - Impact of Website Characteristics on Online Customer Satisfaction
BT  - Proceedings of the 4th International Conference on Economy, Judicature, Administration and Humanitarian Projects (JAHP 2019)
PB  - Atlantis Press
SP  - 757
EP  - 760
SN  - 2352-5428
UR  - https://doi.org/10.2991/jahp-19.2019.153
DO  - 10.2991/jahp-19.2019.153
ID  - Hsieh2019/09
ER  -