The Factual and the Imaginative

(The Place-Identity of Ubud in the Digital Age)

DOI

10.2991/assehr.k.220703.044How to use a DOI?

Keywords

Place-identity; Urban transformation; Virtual image; Tourism

Abstract

The term place-identity has been termed as the meaning attached by people both individually and collectively to a particular place as a result of interaction between oneself and the physical environment. A place with a strong place identity attracted visitor, invited tourists as well as investors in the tourism industry. However, in the digital era, where human interaction with a particular place occurred virtually, the notion of place-identity is challenged. This may influence the attractiveness of the place to potential visitors. The area of Ubud has been developed as one main tourist attraction in Bali since the 1930s because of its strong cultural value. The government and other stakeholders have promoted Ubud globally. This research investigates how the place-identity of Ubud shaped since its initial establishment as a traditional settlement; how the government and investors developed Ubud physically, and how its place-identity has been virtually constructed to a global audience through the Internet. To find answers, historical analysis, building surveys, and focused group discussions with stakeholders of Ubud have been carried out. The result shows that the physical components of the area have transformed, and this has affected the factual place-identity of the area. However, the government and especially the investors maintain the old place-identity of Ubud through the Internet to attract more tourists. In order to maintain the place-identity, the stakeholders agreed to formulate a policy that will manage the physical development of the area.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - I Nyoman Gede Maha Putra
AU  - Ni Wayan Nurwarsih
AU  - I Gede Surya Darmawan
PY  - 2022
DA  - 2022/07/08
TI  - The Factual and the Imaginative
BT  - Proceedings of the International Webinar on Digital Architecture 2021 (IWEDA 2021)
PB  - Atlantis Press
SP  - 243
EP  - 251
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220703.044
DO  - 10.2991/assehr.k.220703.044
ID  - Putra2022
ER  -