Proceedings of the 2024 4th International Conference on Internet Technology and Educational Informatization (ITEI 2024)

Experiences and Insights of Village Sports Events Helping to Revitalise Village Culture - Taking Cun Ba and Cun chao as Examples

Authors
Xue-Zhi Li1, Cheng-Dong Zhu1, Jian-Min Huang1, Xin-Miao Zhang1, *
1College of Physical Education, Liaoning Normal University, Dalian, Liaoning, 116000, China
*Corresponding author. Email: 497708820@qq.com
Corresponding Author
Xin-Miao Zhang
Available Online 1 November 2024.
DOI
10.2991/978-94-6463-560-7_26How to use a DOI?
Keywords
Rural revitalization; Cultural dilemma; Rural sports
Abstract

This study investigates the role of rural sports events, specifically the Guizhou Cun chao (village football Super League) and Cun Ba (village Basketball Association), in the context of rural revitalization. The analysis reveals that these events not only promote the preservation and innovation of rural sports culture but also enhance social cohesion and cultural identity within rural communities by integrating modern sports practices with traditional cultural elements. Additionally, the innovative use of new media technologies significantly increases the visibility and participation in rural sports activities, providing new pathways for the dissemination of rural sports culture. Overall, the successful implementation of the Cun chao and Cun Ba offers valuable insights and experiences for the rural revitalization strategy.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2024 4th International Conference on Internet Technology and Educational Informatization (ITEI 2024)
Series
Atlantis Highlights in Social Sciences, Education and Humanities
Publication Date
1 November 2024
ISBN
978-94-6463-560-7
ISSN
2667-128X
DOI
10.2991/978-94-6463-560-7_26How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Xue-Zhi Li
AU  - Cheng-Dong Zhu
AU  - Jian-Min Huang
AU  - Xin-Miao Zhang
PY  - 2024
DA  - 2024/11/01
TI  - Experiences and Insights of Village Sports Events Helping to Revitalise Village Culture - Taking Cun Ba and Cun chao as Examples
BT  - Proceedings of the 2024 4th International Conference on Internet Technology and Educational Informatization (ITEI 2024)
PB  - Atlantis Press
SP  - 211
EP  - 218
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6463-560-7_26
DO  - 10.2991/978-94-6463-560-7_26
ID  - Li2024
ER  -