Proceedings of the 2024 4th International Conference on Internet Technology and Educational Informatization (ITEI 2024)

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The Enhancing Impact of Online Course on Entrepreneurial Intentions: An Exploratory Study of Mediating Variables

Authors
Tianxing Ma1, *, Hong Zhang1, Zhiyi Liu1, Yutong Ren1
1Chengdu Neusoft University, School of Information and Business Management, Chengdu, Sichuan, 611830, China
*Corresponding author. Email: matianxing@nsu.edu.cn
Corresponding Author
Tianxing Ma
Available Online 1 November 2024.
DOI
10.2991/978-94-6463-560-7_6How to use a DOI?
Keywords
Online courses; Entrepreneurial intention; Mediating variables
Abstract

Online courses represent one of the directions for the reform of entrepreneurship education, and improving entrepreneurial intention through entrepreneurship education is a focal point of research worldwide. This study explores the facilitating role of online courses on college students’ entrepreneurial intention, focusing on analyzing the role of subjective norms and behavioral attitudes in the mediating pathway. Based on the Theory of Planned Behavior, this study introduces a new dimension of online courses and constructs a relational model of how online courses influence entrepreneurial intention. Through a questionnaire survey of 468 college students in China, it was found that subjective norms and behavioral attitudes play a partial mediating role between online courses and entrepreneurial intention, confirming the positive impact of online courses on entrepreneurial intention.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2024 4th International Conference on Internet Technology and Educational Informatization (ITEI 2024)
Series
Atlantis Highlights in Social Sciences, Education and Humanities
Publication Date
1 November 2024
ISBN
978-94-6463-560-7
ISSN
2667-128X
DOI
10.2991/978-94-6463-560-7_6How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Tianxing Ma
AU  - Hong Zhang
AU  - Zhiyi Liu
AU  - Yutong Ren
PY  - 2024
DA  - 2024/11/01
TI  - The Enhancing Impact of Online Course on Entrepreneurial Intentions: An Exploratory Study of Mediating Variables
BT  - Proceedings of the 2024 4th International Conference on Internet Technology and Educational Informatization (ITEI 2024)
PB  - Atlantis Press
SP  - 40
EP  - 50
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6463-560-7_6
DO  - 10.2991/978-94-6463-560-7_6
ID  - Ma2024
ER  -