The Effect of Local Wisdom Values in Micro Enterprises Based on Creative Economic toward Their Competitiveness

DOI

10.2991/isseh-18.2019.4How to use a DOI?

Keywords

values of local wisdom; micro-business; micro-enterprises; creative economy; competitiveness

Abstract

Micro-enterprises are one of the sectors that contribute the most to national income. But in its implementation micro businesses often have difficulties, especially in terms of competition. Creative economy is one of the choices for micro-businesses to collaborate to create something of value sale. Cirebon is an area that has a very high value of local wisdom. The value of this local wisdom enters all elements of life and also micro-businesses based on creative economy too. The purpose of this study was to find out and provide an overview of the influence of local wisdom values in creative economy-based micro-enterprises on the competitiveness in Cirebon region. This study uses quantitative research with simple random sampling with a total sample of 87 respondents in the culinary, craft, tourism, and performing arts sectors in the Cirebon region. Data analysis techniques used are descriptive statistics and inferential statistics. The results of this study indicate that there is effect of local wisdom values in creative economy-based micro-enterprises on the competitiveness of micro-business in the Cirebon region, the effect of values Local wisdom in micro-economy based on creative economy on the competitiveness of micro-enterprises is 59.3% and the remaining 40.7% is influenced by other factors.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Rochanda Wiradinata
AU  - Arie Indra Gunawan
PY  - 2019/03
DA  - 2019/03
TI  - The Effect of Local Wisdom Values in Micro Enterprises Based on Creative Economic toward Their Competitiveness
BT  - Proceedings of the International Symposium on Social Sciences, Education, and Humanities (ISSEH 2018)
PB  - Atlantis Press
SP  - 16
EP  - 19
SN  - 2352-5398
UR  - https://doi.org/10.2991/isseh-18.2019.4
DO  - 10.2991/isseh-18.2019.4
ID  - Wiradinata2019/03
ER  -