Marketing Communications in the Digital Economy

DOI

10.2991/assehr.k.210322.134How to use a DOI?

Keywords

Digital economy, Digital technologies, Marketing communications, Information, Goods

Abstract

The consideration of the development potential of marketing communications in the forming digital economy is the purpose of this paper. The digital economy, stemming from the data bulk, cloud servers and digital platforms, results in transforming the marketing requirements and marketing communications. The methods of research used the system analysis, analysis of scientific literature on marketing, marketing communications and developing the digital economy, as well as social sciences. The authors obtained the following results: there was given the analysis of the modern digital technology development; prospects for the development and use of digital technologies in marketings and marketing communications were considered; forecasts of the possible development of marketing and marketing communications were given; there was demonstrated the influence of digital technologies on formation of the digital economy, behavior of target consumers and transformation of the whole society.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Arsen Khalilov
AU  - Sergey Shestov
AU  - Viktor Shinkarenko
PY  - 2021
DA  - 2021/03/30
TI  - Marketing Communications in the Digital Economy
BT  - Proceedings of the VIII International Scientific and Practical Conference 'Current problems of social and labour relations' (ISPC-CPSLR 2020)
PB  - Atlantis Press
SP  - 333
EP  - 338
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210322.134
DO  - 10.2991/assehr.k.210322.134
ID  - Khalilov2021
ER  -