Vaccine Rejection Identity on Facebook in the Context of a Conflict

The Risk and Coping Strategies of Vaccine Refusal Group

DOI

10.2991/ahsr.k.220108.005How to use a DOI?

Keywords

conflict; Facebook; identity; strategy; vaccine repellents; virtual ethnography

Abstract

The success of the vaccination program is influenced by the presence of social media. Facebook gives vaccine repellents access to share content, express opinions about vaccines, communicate and interact. In revealing their identity, vaccine repellents are inseparable from risk and conflict. The main purpose of this study is to find out how the identity of vaccine repellents on Facebook; conflicts frequently faced by vaccine repellents; and strategies taken in dealing with conflict. This study uses a qualitative approach through virtual ethnographic methods by combining observations on content analysis, semi-structured interviews with 10 participants, and documentation studies. With the Snowball Sampling technique, the subject of this study focuses on vaccine repellents who use Facebook with criteria that are in accordance with the research topic. The findings in this study are in the form of vaccine rejection identities, conflicts, and strategies for dealing with conflicts. The forms of vaccine rejection identity are religious, political, and racial identities. Then, the conflict experienced by vaccine repellents when showing their identity are divided into external and internal conflicts. There are two strategies in overcoming conflict, the first is problem-centered consisting of confrontation and compromise. Second, strategies that are centered on emotions in the form of rationalization and denial. The findings from this study are able to be a representation and reference in minimizing conflicts related to Covid-19 vaccination on Facebook.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Fathia Islamiyatul Syahida
AU  - Dinda Dania Nadine Asy Syifa
AU  - Indira Kirani Putri
AU  - M. Fathan Haidar Januar
AU  - Tito Edy Priandono
PY  - 2022
DA  - 2022/01/25
TI  - Vaccine Rejection Identity on Facebook in the Context of a Conflict
BT  - Proceedings of the 3rd International Scientific Meeting on Public Health and Sports (ISMOPHS 2021)
PB  - Atlantis Press
SP  - 20
EP  - 27
SN  - 2468-5739
UR  - https://doi.org/10.2991/ahsr.k.220108.005
DO  - 10.2991/ahsr.k.220108.005
ID  - Syahida2022
ER  -