Marketing Analysis of the Pharmaceutical Market of Drugs for Weight Disorder Treatment
Authors
Alena Spichak, Galina Glembotskaya, Galina Varenykh, Irina Zhirova
Corresponding Author
Alena Spichak
Available Online November 2019.
- DOI
- 10.2991/isils-19.2019.78How to use a DOI?
- Keywords
- weight disorders, malnutrition, underweight, overweight, marketing research of the pharmaceutical market, macro-contour of the market
- Abstract
The article presents the results of a marketing research of the Russian pharmaceutical market of drugs for the treatment of weight disorders - overweight and underweight. Macrocontours have been developed, the main trends in market formation have been identified.
- Copyright
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Alena Spichak AU - Galina Glembotskaya AU - Galina Varenykh AU - Irina Zhirova PY - 2019/11 DA - 2019/11 TI - Marketing Analysis of the Pharmaceutical Market of Drugs for Weight Disorder Treatment BT - Proceedings of the 1st International Symposium Innovations in Life Sciences (ISILS 2019) PB - Atlantis Press SP - 46 EP - 49 SN - 2468-5747 UR - https://doi.org/10.2991/isils-19.2019.78 DO - 10.2991/isils-19.2019.78 ID - Spichak2019/11 ER -