Does Local Dairy Agro-tourism Business Model in Indonesia concern Animal Health?: Lesson Learned from Sentulfresh and Cibugary
- DOI
- 10.2991/isessah-19.2019.5How to use a DOI?
- Keywords
- animal health, benchmarking, Business Model Canvas, dairy agritourism, SW analysis
- Abstract
Dairy agritourism growth in Indonesia is increasing as it has potentials from its growing demand and business diversification. Many farmers/entrepreneurs work on this potentials to establish a local dairy agro-tourism based on their economic interest. To achieve their economic interest, the dairy agritourism business model should concern animal health, as cows’ health will support milk production as well as the main attraction in dairy agritourism. However, there is limited knowledge of cow health in the dairy agritourism business models. This paper aims to describe the business model of Cibubur Garden Dairy (Cibugary) agritourism and examine its concern on animal health. Then, Cibugary agritourism business model is benchmarked to Cimory agritourism business model to compare the level of animal health application. This study found that Cibugary has several areas of improvement to improve the animal health, namely human resources and marketing. Based on the Strengths and Weaknesses (SW) analysis and benchmarking, Cibugary needs to improve its guides’ competencies through training, optimize its social media and website to socialize its concern on animal health, and develop more various agritourism packages in the near future
- Copyright
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Annisa Ramadanti AU - Andina Oktariani PY - 2019/12 DA - 2019/12 TI - Does Local Dairy Agro-tourism Business Model in Indonesia concern Animal Health?: Lesson Learned from Sentulfresh and Cibugary BT - Proceedings of the Conference of the International Society for Economics and Social Sciences of Animal Health - South East Asia 2019 (ISESSAH-SEA 2019) PB - Atlantis Press SP - 120 EP - 123 SN - 2468-5739 UR - https://doi.org/10.2991/isessah-19.2019.5 DO - 10.2991/isessah-19.2019.5 ID - Ramadanti2019/12 ER -