Proceedings of the 4th International Seminar on Education Research and Social Science (ISERSS 2021)

<Previous Article In Volume
Next Article In Volume>

Research on the Impact of Corporate Social Responsibility Behavior on Financial Performance from the Perspective of Optimal Differentiation

Authors
Jingyu Fu1, Jihong Wu2, *, Guiqing Li1, Yaqing Zhang1, Chizhou Zhu1, Jie Liu1
1School of Management, Chengdu University of Information Technology, Chengdu, Sichuan 610103, China
2School of Management and Economics of UESTC, University of Electronic Science and Technology of China, Chengdu, Sichuan 611731, China
*Corresponding author. Email: wujh@uestc.edu.cn
Corresponding Author
Jihong Wu
Available Online 20 January 2022.
DOI
10.2991/assehr.k.220107.010How to use a DOI?
Keywords
Optimal differentiation theory; Corporate social responsibility; R&D investment; Financial performance
Abstract

This paper aims to provide a new social responsibility strategic portfolio for Chinese listed companies. Using the optimal differentiation theory. this paper calculates a new social responsibility index from a multi-dimensional perspective, and empirically analyses the relationship between social responsibility and financial performance. The conclusions are as follows: (1) the consistency of CSR has an inverted U-shaped relationship with financial performance, and the difference of CSR has a U-shaped relationship with financial performance. (2) Increasing R&D investment will weaken the inverted U-shaped impact of CSR consistency on financial performance, but increasing R&D expenses and R&D personnel investment does not regulate the U-shaped relationship between CSR difference and financial performance. The innovation of this study is to use new social responsibility indicators to demonstrate the impact on corporate financial performance, to provide new ideas for corporate social responsibility strategy.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 4th International Seminar on Education Research and Social Science (ISERSS 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
20 January 2022
ISBN
978-94-6239-517-6
ISSN
2352-5398
DOI
10.2991/assehr.k.220107.010How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

risenwbib
TY  - CONF
AU  - Jingyu Fu
AU  - Jihong Wu
AU  - Guiqing Li
AU  - Yaqing Zhang
AU  - Chizhou Zhu
AU  - Jie Liu
PY  - 2022
DA  - 2022/01/20
TI  - Research on the Impact of Corporate Social Responsibility Behavior on Financial Performance from the Perspective of Optimal Differentiation
BT  - Proceedings of the 4th International Seminar on Education Research and Social Science (ISERSS 2021)
PB  - Atlantis Press
SP  - 51
EP  - 58
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220107.010
DO  - 10.2991/assehr.k.220107.010
ID  - Fu2022
ER  -