Proceedings of the 2024 8th International Seminar on Education, Management and Social Sciences (ISEMSS 2024)

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Optimization of Brand Packaging Design of Agricultural Products Under the Perspective of Regional Culture

Authors
Xinwei Liu1, *, Rongming Yang2, Chengyu Wang1, Yongwei Chen2, *
1Kangwon National University, Chuncheon, Korea
2Jiangxi University of Finance and Economics, Nanchang, China
*Corresponding author. Email: liuxinwei147258@gmail.com
*Corresponding author. Email: 857885606@qq.com
Corresponding Authors
Xinwei Liu, Yongwei Chen
Available Online 31 October 2024.
DOI
10.2991/978-2-38476-297-2_96How to use a DOI?
Keywords
rural revitalization; characteristic agricultural products; brand packaging design; regional culture
Abstract

In order to enhance the packaging design and brand recognition of Qixia apple agricultural products, this study constructs a set of strategic framework aimed at optimizing and enhancing the brand of regional agricultural products. Taking the ecologically advantageous agricultural products in Qixia as the entry point, this framework seeks to explore a new path of packaging design for regional agricultural products that can both highlight the product advantages and contain cultural connotations based on the in-depth analysis of the current situation of Qixia’s agricultural products and the elements of the regional culture, and on the basis of the in-depth analysis of the outstanding domestic and international design cases. It is expected that the implementation of this path will further accelerate the implementation process of the rural revitalization strategy of Qixia, and significantly enhance the market share and brand awareness of ecological agricultural products in Qixia.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2024 8th International Seminar on Education, Management and Social Sciences (ISEMSS 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
31 October 2024
ISBN
978-2-38476-297-2
ISSN
2352-5398
DOI
10.2991/978-2-38476-297-2_96How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Xinwei Liu
AU  - Rongming Yang
AU  - Chengyu Wang
AU  - Yongwei Chen
PY  - 2024
DA  - 2024/10/31
TI  - Optimization of Brand Packaging Design of Agricultural Products Under the Perspective of Regional Culture
BT  - Proceedings of the 2024 8th International Seminar on Education, Management and Social Sciences (ISEMSS 2024)
PB  - Atlantis Press
SP  - 792
EP  - 801
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-297-2_96
DO  - 10.2991/978-2-38476-297-2_96
ID  - Liu2024
ER  -