Proceedings of the 2024 8th International Seminar on Education, Management and Social Sciences (ISEMSS 2024)

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Cuteness is Power: A Correlational Study of Influencer’s Narration on Chinese Social Media Platform

Authors
Hairong Qiu1, Xiansheng Wang2, *
1Nansha College Preparatory Academy, Guangzhou, China
2The University of Sydney, Sydney, Australia
*Corresponding author. Email: celticwxs@gmail.com
Corresponding Author
Xiansheng Wang
Available Online 31 October 2024.
DOI
10.2991/978-2-38476-297-2_54How to use a DOI?
Keywords
Cuteness; Media narratives; Influencer; Chinese social media platform
Abstract

Cuteness is the practice of portraying oneself or others in a cute manner. In Chinese, cute often refers to ‘Meng’ a phenomenon originated from celebrity fandom culture. Nevertheless, the cuteness narration also adopts by influencers on social media platform, which to gain more attentions from the fans. However, comparing with other kinds of narrative, for instance, a news article agenda, how cuteness portrayals attract individual users’ attention? Given the exciting literature, scholars provide detailed definitions and formation of cuteness culture, however, a paucity focus on the correlational relationship, or causal effects between cuteness narrations and public attentions. This article aims to explore the relationship between social media users’ narrations (independent variable) and public attentions (dependent variable), which the author argues that there is a potential correlation between the two.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2024 8th International Seminar on Education, Management and Social Sciences (ISEMSS 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
31 October 2024
ISBN
978-2-38476-297-2
ISSN
2352-5398
DOI
10.2991/978-2-38476-297-2_54How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Hairong Qiu
AU  - Xiansheng Wang
PY  - 2024
DA  - 2024/10/31
TI  - Cuteness is Power: A Correlational Study of Influencer’s Narration on Chinese Social Media Platform
BT  - Proceedings of the 2024 8th International Seminar on Education, Management and Social Sciences (ISEMSS 2024)
PB  - Atlantis Press
SP  - 435
EP  - 442
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-297-2_54
DO  - 10.2991/978-2-38476-297-2_54
ID  - Qiu2024
ER  -