Research on the Online Marketing Strategy of SongBo Sound Therapy Products Based on the 5A Modele*

DOI

10.2991/978-2-38476-297-2_87How to use a DOI?

Keywords

5A model; Songbo products; network marketing; linear regression

Abstract

In recent years, the high quality of national living standards, the change in residents’ health consumption concepts, and the state’s call for the nation to attach great importance to mental health have promoted a certain development of the sound therapy industry. The principle originates from the chakra energy vortex in ancient India; therefore, the research on the online marketing strategy of chanting sound therapy products based on the 5A model is of great significance to popularize the chanting sound therapy products, promote consumers’ purchasing willingness, and promote the high-quality development of China’s sound therapy industry. The empirical results show that the four dimensions affecting the advocacy behavior of omphalocele are knowledge, attractiveness, inquiry, and actual action, and all four dimensions meet the standards of validity and reliability, and there is a positive correlation between the four dimensions and the advocacy behavior of omphalocele. At the same time, awareness and actual action have a strong influence on advocacy behavior. Based on the results of the study, this paper, based on the four dimensions of the willingness to buy, found that young people in more rapidly developing cities have a higher demand for chanting mantle sound therapy products, which are used to alleviate insomnia and other illnesses, and at the same time, sound therapy is included in the national health insurance for the first time in 2022, which indicates that sound therapy products have been moving towards the masses. Targeted countermeasures and recommendations from the government level. The government should increase the publicity and promotion of sound therapy products, enhance consumer awareness and health consciousness, and establish a sound product feedback system and regulatory mechanism.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Chunyouyiyi Cai
AU  - Mengni Wang
AU  - Jinfeng Zhang
PY  - 2024
DA  - 2024/10/31
TI  - Research on the Online Marketing Strategy of SongBo Sound Therapy Products Based on the 5A Modele*
BT  - Proceedings of the 2024 8th International Seminar on Education, Management and Social Sciences (ISEMSS 2024)
PB  - Atlantis Press
SP  - 700
EP  - 712
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-297-2_87
DO  - 10.2991/978-2-38476-297-2_87
ID  - Cai2024
ER  -