Proceedings of the 2023 7th International Seminar on Education, Management and Social Sciences (ISEMSS 2023)

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Fat Girls of All Kinds, Unite!--Sentiment Analysis on Comments to Influencers of Plus Size Women’s Clothing at Xiaohongshu

Authors
Fangzhong Zhang1, *
1School of Liberal Arts, Macau University of Science and Technology, Macau, 000000, China
*Corresponding author. Email: pr@must.edu.mo
Corresponding Author
Fangzhong Zhang
Available Online 31 October 2023.
DOI
10.2991/978-2-38476-126-5_56How to use a DOI?
Keywords
plus-size women’s clothing blogs; body positivity; body image; sentiment analysis
Abstract

Many existing studies have focused on the pursuit of thinness as a body display on social media, which triggers body image anxiety and negative emotions among users; however, fewer existing studies have examined whether blog posts about plus-size women’s clothing can elicit body positivity and increase body acceptance among users. Focusing on the Xiaohongshu social media platform in China, this study used Python to collect all comments on the top ten most popular blog posts about plus-size women’s clothing in Xiaohongshu, and MaxQDA was used to analyze these comments in a lexical cloud, as well as to conduct sentiment analysis on the 111 extracted keywords. This study reveals that the content of blog posts about plus-size women’s clothing can create a harmonious and friendly body image communication environment in the blogs’ comment section, which can bring body image positivity and body image acceptance to users. These findings have practical implications for future research in building body positivity in women.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 7th International Seminar on Education, Management and Social Sciences (ISEMSS 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
31 October 2023
ISBN
978-2-38476-126-5
ISSN
2352-5398
DOI
10.2991/978-2-38476-126-5_56How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Fangzhong Zhang
PY  - 2023
DA  - 2023/10/31
TI  - Fat Girls of All Kinds, Unite!--Sentiment Analysis on Comments to Influencers of Plus Size Women’s Clothing at Xiaohongshu
BT  - Proceedings of the 2023 7th International Seminar on Education, Management and Social Sciences (ISEMSS 2023)
PB  - Atlantis Press
SP  - 480
EP  - 488
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-126-5_56
DO  - 10.2991/978-2-38476-126-5_56
ID  - Zhang2023
ER  -