Research on the Creative Design of ICH and Brand Co-branding

--The example of Dunhuang ICH

DOI

10.2991/978-2-38476-126-5_67How to use a DOI?

Keywords

ICH; Dunhuang; cultural creation; brand co-branding design

Abstract

Based on the phenomenon of intangible cultural heritage (hereinafter referred to as “ICH”) and brand co-branding, this article analyses the ways and status of ICH culture and brand co-branding, and analyses the ideas of ICH cultural and creative products. The article also analyses the creative design categories, elements and innovative strategies of Dunhuang’s cultural heritage and brand co-branding through market research and data search. Through the analysis of the results, the article summarizes the empowerment of intangible cultural heritage culture and brand co branding, and verifies that intangible cultural heritage culture and brand co branding are a successful practice in the history of intangible cultural heritage development.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Yi Chen
PY  - 2023
DA  - 2023/10/31
TI  - Research on the Creative Design of ICH and Brand Co-branding
BT  - Proceedings of the 2023 7th International Seminar on Education, Management and Social Sciences (ISEMSS 2023)
PB  - Atlantis Press
SP  - 586
EP  - 596
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-126-5_67
DO  - 10.2991/978-2-38476-126-5_67
ID  - Chen2023
ER  -