Unveiling the driving mechanism of farmer entrepreneurship regularization under e-commerce platform embedding

DOI

10.2991/978-2-38476-126-5_85How to use a DOI?

Keywords

Institutional innovation of e-commerce platforms; Structural embedding of e-commerce platforms; Farmers’ network capacity; Farmers’ knowledge potential difference; Entrepreneurial formalization willingness; Entrepreneurial formalization behaviour

Abstract

With the policy support of “e-commerce for poverty alleviation”, informal entrepreneurial activities for farmers embedded in e-commerce platforms have proliferated. Guiding farmers’ entrepreneurship from the informal market to the formal market and formalizing entrepreneurship has become an important means to consolidate the achievements of poverty alleviation and promote rural revitalization. Based on institutional entrepreneurship theory, we use willingness to formalise entrepreneurship as a mediating variable to explore the driving mechanism of farmers’ entrepreneurship formalisation under the embedding of e-commerce platforms. The empirical results show that: institutional innovation of e-commerce platforms, structural embedding of e-commerce platforms and farmers’ network capacity positively influence entrepreneurial formalization behaviour; farmers’ knowledge potential difference negatively influences entrepreneurial formalization behaviour; Entrepreneurial regularization willingness plays a partial mediating role in the positive relationship between institutional innovation of e-commerce platforms and entrepreneurial formalization behaviour; Entrepreneurial regularization willingness plays a full mediating role in the positive relationship between structural embedding of e-commerce platforms, farmers’ network capacity and entrepreneurial formalization behaviour. This paper broadens the theoretical research perspective on entrepreneurial formalization, and provides some insights for farmer entrepreneurs to formalize their entrepreneurial practices.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yafei Pan
AU  - Yongyuan Ma
PY  - 2023
DA  - 2023/10/31
TI  - Unveiling the driving mechanism of farmer entrepreneurship regularization under e-commerce platform embedding
BT  - Proceedings of the 2023 7th International Seminar on Education, Management and Social Sciences (ISEMSS 2023)
PB  - Atlantis Press
SP  - 753
EP  - 767
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-126-5_85
DO  - 10.2991/978-2-38476-126-5_85
ID  - Pan2023
ER  -