“Virus Maker” or “Anti-epidemic Pioneer”?

China’s Image in BBC’S COVID-19 Coverage

DOI

10.2991/978-2-494069-31-2_310How to use a DOI?

Keywords

BBC; COVID-19 coverage; China’s image; International communication

Abstract

BBC, as the most influential mainstream media in the UK and the world, has been paying close attention to the COVID-19 response in relevant countries since the outbreak. Through text analysis, this paper analyzes the characteristics of BBC162’s reports on the epidemic in China from different aspects such as topic setting, keywords and rhetorical methods, and summarizes the image of China in the reports. It is found that BBC’s reports on the epidemic in China generally reflect the situation of the epidemic in China objectively, but some reports still have implicit bias of creating fear, negative reports on positive issues and overgeneralization. In terms of the reporting stage, the NATIONAL image of China in THE BBC’s COVID-19 reports roughly experienced three processes: from “virus manufacturer” to “pioneer in fighting COVID-19”, and then to “interpreter and practitioner of the idea of a community with a shared future for mankind”. Therefore, this paper also reflects on the impact of ideological differences and institutional cultural differences on the reporting principles of journalism professionalism.

Copyright

© 2022 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Xu Yang
PY  - 2022
DA  - 2022/12/29
TI  - “Virus Maker” or “Anti-epidemic Pioneer”?
BT  - Proceedings of the 2022 6th International Seminar on Education, Management and Social Sciences (ISEMSS 2022)
PB  - Atlantis Press
SP  - 2648
EP  - 2656
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-31-2_310
DO  - 10.2991/978-2-494069-31-2_310
ID  - Yang2022
ER  -