Proceedings of the 2022 6th International Seminar on Education, Management and Social Sciences (ISEMSS 2022)

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Research on Innovative Development Strategy of Netflix

Authors
Xiaoyu Deng1, Liangliang Chen1, *
1School of Economics and Management, Beijing Institute of Graphic Communication, Beijing, China
*Corresponding author. Email: chenliangliang@bigc.edu.cn
Corresponding Author
Liangliang Chen
Available Online 29 December 2022.
DOI
10.2991/978-2-494069-31-2_190How to use a DOI?
Keywords
Netflix; Innovation; Development strategy
Abstract

In the 21st century, with the rapid development of the global economy, the reflection and discussion of enterprise self-development strategy has become an indispensable part of enterprise value shaping. The development strategy of the enterprise has more important significance for the operation and growth of the enterprise, and the innovative development strategy can not only further win the market share of the enterprise, but also promote the production and sales of the enterprise. Through the research on the innovative development strategy of Netflix, this paper summarizes the successful experience and methods of Netflix and puts forward some enlightenment for Chinese streaming media enterprises based on the innovative strategy of Netflix.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 6th International Seminar on Education, Management and Social Sciences (ISEMSS 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
29 December 2022
ISBN
978-2-494069-31-2
ISSN
2352-5398
DOI
10.2991/978-2-494069-31-2_190How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Xiaoyu Deng
AU  - Liangliang Chen
PY  - 2022
DA  - 2022/12/29
TI  - Research on Innovative Development Strategy of Netflix
BT  - Proceedings of the 2022 6th International Seminar on Education, Management and Social Sciences (ISEMSS 2022)
PB  - Atlantis Press
SP  - 1612
EP  - 1619
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-31-2_190
DO  - 10.2991/978-2-494069-31-2_190
ID  - Deng2022
ER  -