A Study on the Purchase Intention of College Students’ Anfu Sports Shoes by Social Networking Sites

Review and Peer Communication

DOI

10.2991/978-2-494069-31-2_327How to use a DOI?

Keywords

1; SNS review; 2; peer communication; 3; purchase intention; 4. Anfu sport shoes

Abstract

The purpose of this study is to analyse the effect of reviews and peer communication on college students’ intention to buy Anfu sport shoes in the SNS (Social Networking Sites). In this study, 324 valid questionnaires were collected from college students who had bought Anfu sports shoes by convenient sampling. After statistical analysis, the results show that: 1 Nike is the highest brand that students buy Anfu sport shoes. 2. There are significant differences in SNS review and peer communication between different gender and grade. 3. SNS review and peer communication can predict purchase intention. According to the above results, this study puts forward relevant suggestions for practical management and future researchers.

Copyright

© 2022 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Ching-Hui Lin
AU  - Hong-Bo Chen
PY  - 2022
DA  - 2022/12/29
TI  - A Study on the Purchase Intention of College Students’ Anfu Sports Shoes by Social Networking Sites
BT  - Proceedings of the 2022 6th International Seminar on Education, Management and Social Sciences (ISEMSS 2022)
PB  - Atlantis Press
SP  - 2788
EP  - 2794
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-31-2_327
DO  - 10.2991/978-2-494069-31-2_327
ID  - Lin2022
ER  -