Proceedings of the 2022 6th International Seminar on Education, Management and Social Sciences (ISEMSS 2022)

<Previous Article In Volume
Next Article In Volume>

Internet Celebrities in China. An Investigation into the Conversion of Capital Behind Social Media

Authors
Ximei Zhao1, *
1Beijing Keystone Academy, Beijing, China
*Corresponding author. Email: ximei.zhao@student.keystoneacademy.cn
Corresponding Author
Ximei Zhao
Available Online 29 December 2022.
DOI
10.2991/978-2-494069-31-2_319How to use a DOI?
Keywords
Field Theory; Capital; Social Media; Knowledge Network Reds
Abstract

While there has been much discussion on the conversion of capital existing in the real society, few connections have been made between fields and virtual communities established on social media. This paper investigates how a group of internet celebrities can utilize and convert their cultural capital to obtain reputation and profits on social media through the perspective of field theory proposed by Pierre Bourdieu. In addition, during the conversion of capitals, social media allows Knowledge Network Reds to reproduce culture in an equal and influential manner, solving problems of class inequalities in educational systems, which has long been Bourdieu’s concern for the consequences economic and cultural divisions. By investigating three cases of KNRs, this paper finds that KNRs gain fame and wealth by converting their cultural capital into symbolic and economic capital and demonstrates a comprehensive analysis of the trend on social media in China. This paper will provide new case study results for the research of online media and internet celebrities.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 2022 6th International Seminar on Education, Management and Social Sciences (ISEMSS 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
29 December 2022
ISBN
978-2-494069-31-2
ISSN
2352-5398
DOI
10.2991/978-2-494069-31-2_319How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ximei Zhao
PY  - 2022
DA  - 2022/12/29
TI  - Internet Celebrities in China. An Investigation into the Conversion of Capital Behind Social Media
BT  - Proceedings of the 2022 6th International Seminar on Education, Management and Social Sciences (ISEMSS 2022)
PB  - Atlantis Press
SP  - 2730
EP  - 2736
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-31-2_319
DO  - 10.2991/978-2-494069-31-2_319
ID  - Zhao2022
ER  -