Dilemmas and Strategies of Metro Cultural Communication in the Context of ‘Immersive Intelligent Media + Scene Theory’

Yimin Wang; Jingyi Pan; Qianru Dong; Wenrui Liang

doi:10.2991/978-2-494069-31-2_349

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Dilemmas and Strategies of Metro Cultural Communication in the Context of ‘Immersive Intelligent Media + Scene Theory’

Authors

Yimin Wang¹, Jingyi Pan², Qianru Dong³, Wenrui Liang⁴^{, *}

¹The Hong Kong Polytechnic University, Hong Kong SAR, China

²Guangdong Polytechnic Normal University, Guangzhou, Guangdong, China

³Beijing Normal University - Hong Kong Baptist University Joint International College, Zhuhai, Guangdong, China

⁴University of Malaya, Kuala Lumpur, Malaysia

^*Corresponding author. Email: 1697458702@qq.com

Corresponding Author

Wenrui Liang

Available Online 29 December 2022.

DOI: 10.2991/978-2-494069-31-2_349 How to use a DOI?
Keywords: Immersive media; Scene theory; Metro media; Cultural Communication
Abstract: With the popularization of 5G and the advent of the era of integrated media, immersive smart media and the era of scene-based media have begun to gain importance. Firstly, the article compares the origin and current situation of immersive smart media and “scene-based” construction, analyzes the characteristics and attributes of metro media and passengers, and points out the current situation and dilemma of metro media communication. Secondly, the author proposes a communication strategy for the metro media through an empirical study of representative cases. Finally, the trend of underground station culture communication in the era of “immersive intelligent media + scenes” is proposed to provide implications for the theory and practice of underground station culture communication.
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title: Proceedings of the 2022 6th International Seminar on Education, Management and Social Sciences (ISEMSS 2022)
Series: Advances in Social Science, Education and Humanities Research
Publication Date: 29 December 2022
ISBN: 978-2-494069-31-2
ISSN: 2352-5398
DOI: 10.2991/978-2-494069-31-2_349 How to use a DOI?
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

ris enw bib

TY  - CONF
AU  - Yimin Wang
AU  - Jingyi Pan
AU  - Qianru Dong
AU  - Wenrui Liang
PY  - 2022
DA  - 2022/12/29
TI  - Dilemmas and Strategies of Metro Cultural Communication in the Context of ‘Immersive Intelligent Media + Scene Theory’
BT  - Proceedings of the 2022 6th International Seminar on Education, Management and Social Sciences (ISEMSS 2022)
PB  - Atlantis Press
SP  - 2965
EP  - 2974
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-31-2_349
DO  - 10.2991/978-2-494069-31-2_349
ID  - Wang2022
ER  -

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