The Influence of Confirmation Bias and Survivorship Bias on Electronic Industry

DOI

10.2991/978-2-494069-31-2_264How to use a DOI?

Keywords

Confirmation bias; Survivorship bias; Nokia; Sony; KMS

Abstract

This article explores the practical consequences judgmental biases have on organizations through the use of case study. Specifically, confirmation bias and survivorship bias will be discussed using organizations from the electronic industry. By studying the case of Nokia and Sony, this article aims to explain how the two judgmental biases influence the decision of the enterprises and their marketing pattern. This influence directly contributed to the failure of the smartphone production of the two operations at different points in time. In terms of the existing biases, this article also offers practical suggestions to reduce harmful effects caused by the two judgmental biases. A knowledge management system is introduced as a theoretical solution for confirmation bias and survivorship bias in innovative enterprises.

Copyright

© 2022 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Sijin Li
AU  - Chenyu Song
AU  - Yuchen Zhu
PY  - 2022
DA  - 2022/12/29
TI  - The Influence of Confirmation Bias and Survivorship Bias on Electronic Industry
BT  - Proceedings of the 2022 6th International Seminar on Education, Management and Social Sciences (ISEMSS 2022)
PB  - Atlantis Press
SP  - 2245
EP  - 2253
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-31-2_264
DO  - 10.2991/978-2-494069-31-2_264
ID  - Li2022
ER  -