Proceedings of the 2022 6th International Seminar on Education, Management and Social Sciences (ISEMSS 2022)

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Study on the Cognitive Difference of Museum Core Attraction in the Critical Heritage Studies Context

Authors
Lu Li1, *, Yuxian Zhou2, Zinan Chen2
1School of Tourism and Culture Industry, Chengdu University, Chengdu, People’s Republic of China
2School of Economics and Management, Chengdu Technological University, Chengdu, People’s Republic of China
*Corresponding author. Email: 342920007@qq.com
Corresponding Author
Lu Li
Available Online 29 December 2022.
DOI
10.2991/978-2-494069-31-2_250How to use a DOI?
Keywords
museum; tourist; attraction; treasure of the museum; critical heritage studies
Abstract

In the traditional cognition context, ‘the treasure of the museum’ is the most representative heritage carrier of each museum, but also the core attraction most attractive to visitors. Based on the theory of critical heritage studies and tourist gaze, this paper analyses the cognitive situation and difference comparison of the museum core attraction through the collection and collation of official and tourist data. The study found that the official and tourist awareness of the museum's core cultural and architectural heritage can be basically agreed, the outstanding differences are reflected in three aspects. Firstly, the official cognitive intensity is significantly higher than the tourists for cultural relics. Secondly, culture is more attractive and the distribution of attractions is more extensive to tourists. Thirdly, the high awareness of tourists to ‘Instagram-Worthy Location’ makes little official perception. This study builds the link channel between the official context of the museum and the visitor experience, and provides a useful reference for the museum to further realize the ‘people-oriented’ activation development.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 6th International Seminar on Education, Management and Social Sciences (ISEMSS 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
29 December 2022
ISBN
978-2-494069-31-2
ISSN
2352-5398
DOI
10.2991/978-2-494069-31-2_250How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Lu Li
AU  - Yuxian Zhou
AU  - Zinan Chen
PY  - 2022
DA  - 2022/12/29
TI  - Study on the Cognitive Difference of Museum Core Attraction in the Critical Heritage Studies Context
BT  - Proceedings of the 2022 6th International Seminar on Education, Management and Social Sciences (ISEMSS 2022)
PB  - Atlantis Press
SP  - 2126
EP  - 2141
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-31-2_250
DO  - 10.2991/978-2-494069-31-2_250
ID  - Li2022
ER  -