Competitive Intelligence Gathering in Strategic Decision Making

DOI

10.2991/978-2-494069-31-2_360How to use a DOI?

Keywords

Competitive Intelligence; Strategic Decision Making; Data collection; Management

Abstract

Over recent years, due to globalization and the increasingly fierce market competition environment, organizations have started to capitalize on the significant use of competitive intelligence (CI) systems to provide valuable information resources for strategic decision-making. The process of CI includes gathering and analyzing intelligence about both internal and external information of organizations. In this regard, CI gathering, as the premise and foundation of CI analysis and strategic decision-making, is a key link in the establishment of CI systems in organizations. In this paper, the authors aim to find a systematic methodology to form a comprehensive CI gathering system. The authors firstly sort out the existing CI gathering channels by literature reading and case collection, and then this research adopts a process-tracing method in the case study: after an in-depth study of Microsoft's CI gathering strategy, the authors conduct the reduction and analysis of the case to supplement and materialize the theory. Overall, the research findings systematically summarize the channels of CI gathering; affirm the positive effect of the synchronization and reintegration of information resources within the enterprise; and indicate that the innovation of collection tools also plays an important role in CI gathering. In addition to filling the academic gap, this paper also provides the managers of CI programs a context for building a systematic CI gathering system, understanding which tools are better suited for CI gathering; and helping them maximize the benefits of CI resources as well as the internal enterprise resources.

Copyright

© 2022 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Shuyi Liao
AU  - Keyi Lu
AU  - Lei Xv
PY  - 2022
DA  - 2022/12/29
TI  - Competitive Intelligence Gathering in Strategic Decision Making
BT  - Proceedings of the 2022 6th International Seminar on Education, Management and Social Sciences (ISEMSS 2022)
PB  - Atlantis Press
SP  - 3061
EP  - 3071
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-31-2_360
DO  - 10.2991/978-2-494069-31-2_360
ID  - Liao2022
ER  -