Proceedings of the 2021 5th International Seminar on Education, Management and Social Sciences (ISEMSS 2021)

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Cross-cultural Communication Strategies Research of Socializing Apps During Internet Era

Using TikTok as Example

Authors
Yuheng Wang, Wuhong Chen
Corresponding Author
Wuhong Chen
Available Online 9 August 2021.
DOI
10.2991/assehr.k.210806.084How to use a DOI?
Keywords
TikTok, social apps, cross-cultural communication, encoding/decoding theory
Abstract

At present, many software products are trying to achieve cross-cultural communication overseas, and TikTok has been considered a successful case. Against this background, this paper uses the encoding/decoding theory to study the experience of TikTok’s remarkable success in cross-cultural communication. This paper mainly uses the method of case study and the method of comparative study to explore the different communication strategies of the app in China and the US and their commonalities during the communication process. Based on the encoding/decoding theory, this paper separately analyzes the app’s communication advantages in the different stages of encoding, decoding, and circulation. The research directions and research methods selected in this paper are innovative and practical, which enriches the development of the encoding/decoding theory and expands its explanatory power and scope of application. At the same time, one of the most successful apps for cross-cultural communication, TikTok, is used as the research object to provide a reference for corporation operators of social apps and other transcultural communicators.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2021 5th International Seminar on Education, Management and Social Sciences (ISEMSS 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
9 August 2021
ISBN
978-94-6239-414-8
ISSN
2352-5398
DOI
10.2991/assehr.k.210806.084How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Yuheng Wang
AU  - Wuhong Chen
PY  - 2021
DA  - 2021/08/09
TI  - Cross-cultural Communication Strategies Research of Socializing Apps During Internet Era
BT  - Proceedings of the 2021 5th International Seminar on Education, Management and Social Sciences (ISEMSS 2021)
PB  - Atlantis Press
SP  - 454
EP  - 460
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210806.084
DO  - 10.2991/assehr.k.210806.084
ID  - Wang2021
ER  -