The Influencing Factors of Tourism Sharing Behaviours of WeChat Users and Practical Enlightenment

DOI

10.2991/assehr.k.210806.042How to use a DOI?

Keywords

Tourism sharing behaviours, WeChat, Influencing factors, Management advices

Abstract

With the continuous development of network technology, information sharing has become an important part of people’s network life. Contemporary tourists are used to sharing their travel experience online in the form of pictures or words during tourism activities. In this paper, college students who share tourism experiences on the WeChat platform are taken as the research objects. Through the collation of the existing literature and questionnaires survey of college students, it is found that the significant factors that affect the tourism sharing of college students in WeChat include network status, personal privacy, travel experience and whether they are willing to share. According to the conclusion of this paper, we put forward practical enlightenment to tourist destinations and tourism merchants from two aspects: operation management and marketing.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yingying Chen
AU  - Zhenghong Yu
AU  - Qiuyue Pan
PY  - 2021
DA  - 2021/08/09
TI  - The Influencing Factors of Tourism Sharing Behaviours of WeChat Users and Practical Enlightenment
BT  - Proceedings of the 2021 5th International Seminar on Education, Management and Social Sciences (ISEMSS 2021)
PB  - Atlantis Press
SP  - 216
EP  - 221
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210806.042
DO  - 10.2991/assehr.k.210806.042
ID  - Chen2021
ER  -