Research on the Guidance and Management Strategy of Internet Public Opinion in the Media Environment

DOI

10.2991/assehr.k.200826.008How to use a DOI?

Keywords

self-media, online public opinion, public opinion crisis, guidance, management strategy

Abstract

With the rapid development of the Internet age, every Internet user who uses the Internet is a producer and disseminator of public opinion information. The online public opinion in the self-media environment is a reflection of the public’s attitude to social speech on the self-media platform, which has increased the difficulty of preventing and handling the crisis of online public opinion to a certain extent. In the self-media environment, the influence of online public opinion is wide, and its spread speed is fast. This article researches the guidance and management strategies of Internet public opinion in the media environment.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Bing Liang
PY  - 2020
DA  - 2020/08/28
TI  - Research on the Guidance and Management Strategy of Internet Public Opinion in the Media Environment
BT  - Proceedings of the 2020 4th International Seminar on Education, Management and Social Sciences (ISEMSS 2020)
PB  - Atlantis Press
SP  - 35
EP  - 38
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200826.008
DO  - 10.2991/assehr.k.200826.008
ID  - Liang2020
ER  -