How Does Online Information Affect Consumption Decision?—An Empirical Test in the Context of Social Sharing

DOI

10.2991/assehr.k.200826.027How to use a DOI?

Keywords

Online information, social sharing, consumption decision, information credibility

Abstract

In social media, people can share product information and consumer feelings, which makes the role of social media far beyond social itself. The product information that consumers get on social media has gradually become an important basis for consumer decision-making. In the context of social sharing, how does online information affect consumer decision-making? This paper will discuss the influence of network information on Chinese consumers’ decision-making, so as to better understand the characteristics of online consumption behavior and provide the basis for the formulation of enterprise network marketing plans.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Chang Liu
AU  - Wanfei Wu
PY  - 2020
DA  - 2020/08/28
TI  - How Does Online Information Affect Consumption Decision?—An Empirical Test in the Context of Social Sharing
BT  - Proceedings of the 2020 4th International Seminar on Education, Management and Social Sciences (ISEMSS 2020)
PB  - Atlantis Press
SP  - 128
EP  - 133
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200826.027
DO  - 10.2991/assehr.k.200826.027
ID  - Liu2020
ER  -