Research on Fuzzy Comprehensive Evaluation Based on Competitive Intelligence Enterprise Influence

DOI

10.2991/assehr.k.200826.120How to use a DOI?

Keywords

competitive intelligence, analytic hierarchy process, fuzzy comprehensive evaluation, corporate influence

Abstract

With the intensification of the competitive market, it is particularly important about how to effectively use competitive intelligence to analyze the current competitive situation of enterprises to improve their influence. This article selects Suning Tesco as the evaluation object. After discussing the analytic hierarchy process and fuzzy comprehensive evaluation method, the fuzzy evaluation of the data obtained by the survey obtained the evaluation scores of Suning Tesco at all levels of indicators, focusing on the analysis of the current problems and challenges facing Suning Tesco in the competitive environment, and gave some suggestions.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yusong Cheng
AU  - Lei Lyu
AU  - Yijie Zhang
PY  - 2020
DA  - 2020/08/28
TI  - Research on Fuzzy Comprehensive Evaluation Based on Competitive Intelligence Enterprise Influence
BT  - Proceedings of the 2020 4th International Seminar on Education, Management and Social Sciences (ISEMSS 2020)
PB  - Atlantis Press
SP  - 595
EP  - 598
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200826.120
DO  - 10.2991/assehr.k.200826.120
ID  - Cheng2020
ER  -