The Strategic Management of Travel E-Commerce Platform (OTA) in the “Post-Epidemic” Period

DOI

10.2991/assehr.k.200826.209How to use a DOI?

Keywords

Post Epidemic, OTA, Strategic Management, Strategy

Abstract

As the world’s largest source of tourists and one of the world’s most prestigious tourist destinations, China has huge potential and countless tourism resources. Since the beginning of the 1990s, the Internet began to emerge, and the travel E-Commerce platform came into being. After more than two decades of development, domestic OTA platform has been booming from the beginning to now. However, the arrival of COVID-19 has brought a heavy blow to the world tourism industry. Now, with the joint efforts of the CPC and people, the COVID-19 epidemic in China has been stabilized. How should China OTA platforms respond to the opportunities and challenges of the “post-epidemic” period? This paper pointed out some strategies for the future development and management of the OTA industry.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Tian Yue
PY  - 2020
DA  - 2020/08/28
TI  - The Strategic Management of Travel E-Commerce Platform (OTA) in the “Post-Epidemic” Period
BT  - Proceedings of the 2020 4th International Seminar on Education, Management and Social Sciences (ISEMSS 2020)
PB  - Atlantis Press
SP  - 1018
EP  - 1020
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200826.209
DO  - 10.2991/assehr.k.200826.209
ID  - Yue2020
ER  -