Mobile Advertising Security Risk Assessment Model Based on AHP

DOI

10.2991/isci-15.2015.259How to use a DOI?

Keywords

mobile advertising; analytic hierarchy process; privacy disclosure; hooliganism

Abstract

As the proliferation of mobile malware advertising, there are no existing industry rules and legal restrictions on them, users need to identify and undertake adware risk by themselves. In response to this situation, it puts forward mobile advertising security risk assessment model based on AHP. This model refers to industry standards, mobile Internet malicious code description specifications and the large number of mobile advertising sample results, dividing risk into privacy disclosure, flow-consuming and hooliganism three risk factors and assessing risk factors and their relative importance of sub-factors. Based on AHP theory calculating the risk factor weights, it solves the problem for assessing the risk of malicious ads. Finally, it actually analyzes the risk level of mobile advertising in mobile applications and validates the model is feasible.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jing Li
AU  - Hui Fei
AU  - Wei Jin
PY  - 2015/01
DA  - 2015/01
TI  - Mobile Advertising Security Risk Assessment Model Based on AHP
BT  - Proceedings of the 2015 International Symposium on Computers & Informatics
PB  - Atlantis Press
SP  - 1970
EP  - 1978
SN  - 2352-538X
UR  - https://doi.org/10.2991/isci-15.2015.259
DO  - 10.2991/isci-15.2015.259
ID  - Li2015/01
ER  -