Communication Codes of Intellectual Support for Management Decisions

DOI

10.2991/aebmr.k.200312.063How to use a DOI?

Abstract

Modern marketing is based on the concept of integrated marketing communication as the only way for brands to communicate with consumers. This type of communications has a number of serious advantages besides classic marketing approach due to synergy-effect of each component although it is still have a number of issues. The authors of this article combines theoretical basis of modern marketing communication approach in order to develop special communication codes of intellectual support for management decision making.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - V P Meshalkin
AU  - V M Kiselev
AU  - S V Savinkov
AU  - T P Danko
AU  - V R Meshkov
PY  - 2020
DA  - 2020/03/17
TI  - Communication Codes of Intellectual Support for Management Decisions
BT  - Proceedings of the International Scientific Conference "Far East Con" (ISCFEC 2020)
PB  - Atlantis Press
SP  - 436
EP  - 441
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200312.063
DO  - 10.2991/aebmr.k.200312.063
ID  - Meshalkin2020
ER  -