Proceedings of the 20th International Symposium on Management (INSYMA 2023)

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Managing E-Tailing Service for Shopping Efficiency: A Case Study in Indonesia

Authors
Balkhis Nathasya Shafira1, Siti Rahayu1, *, Stefanus Budy Widjaja Subali1
1University of Surabaya, Surabaya, Indonesia
*Corresponding author. Email: s_rahayu@staff.ubaya.ac.id
Corresponding Author
Siti Rahayu
Available Online 30 September 2023.
DOI
10.2991/978-94-6463-244-6_68How to use a DOI?
Keywords
Order fulfillment; product assortment; shopping assistance; shopping efficiency
Abstract

This study analyzes the effect of product assortment and shopping assistance on shopping efficiency for e-tailing customers in Indonesia and examines the mediating role of order fulfillment in product assortment on shopping assistance. This study involved 204 respondents who were analyzed using the Structural Equation Modeling (SEM) technique. The results of this study indicate that shopping assistance has a positive and significant effect on shopping efficiency, order fulfillment has a positive and significant effect on shopping assistance, product assortment has a positive and significant effect on shopping assistance, shopping assistance has a positive and significant effect on shopping efficiency, and the relationship between product assortment and shopping assistance mediated by order fulfillment.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 20th International Symposium on Management (INSYMA 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
30 September 2023
ISBN
978-94-6463-244-6
ISSN
2352-5428
DOI
10.2991/978-94-6463-244-6_68How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Balkhis Nathasya Shafira
AU  - Siti Rahayu
AU  - Stefanus Budy Widjaja Subali
PY  - 2023
DA  - 2023/09/30
TI  - Managing E-Tailing Service for Shopping Efficiency: A Case Study in Indonesia
BT  - Proceedings of the 20th International Symposium on Management (INSYMA 2023)
PB  - Atlantis Press
SP  - 470
EP  - 477
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-244-6_68
DO  - 10.2991/978-94-6463-244-6_68
ID  - Shafira2023
ER  -