Proceedings of the 20th International Symposium on Management (INSYMA 2023)

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The Effect of Destination Image, Tourist Satisfaction, Perceived Value, and Perceived Service Quality on Tourist Loyalty at Bali’s Seminyak Beach

Authors
Bryan Amadeus1, Stefanus Budy Widjaja Subali1, *, Prita Ayu Kusumawardhani1
1University of Surabaya, Surabaya, Indonesia
*Corresponding author. Email: budysubali@staff.ubaya.ac.id
Corresponding Author
Stefanus Budy Widjaja Subali
Available Online 30 September 2023.
DOI
10.2991/978-94-6463-244-6_69How to use a DOI?
Keywords
perceived value; perceived service quality; destination image; tourist satisfaction; tourist loyalty
Abstract

Loyal visitors are essential to keep tourist destinations surviving and thriving. Tourist loyalty is a tendency to revisit tourist sites influenced by tourists’ satisfaction. Quantitative research was conducted based on a theoretical model demonstrating how perceived value and perceived service quality affect tourist loyalty mediated by destination image and tourist satisfaction. 149 respondents of both genders aged 18–65 with a history of visiting Seminyak Beach Bali were recruited for the study using the convenience sampling method and subsequently examined using Structural Equation Modelling (SEM). The study’s result shows that Perceived value has an indirect positive effect on tourist loyalty through destination image and tourist satisfaction. Moreover, tourist satisfaction has a direct positive effect on tourist loyalty. Destination image has a positive effect on tourist loyalty which is mediated by tourist satisfaction.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 20th International Symposium on Management (INSYMA 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
30 September 2023
ISBN
978-94-6463-244-6
ISSN
2352-5428
DOI
10.2991/978-94-6463-244-6_69How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Bryan Amadeus
AU  - Stefanus Budy Widjaja Subali
AU  - Prita Ayu Kusumawardhani
PY  - 2023
DA  - 2023/09/30
TI  - The Effect of Destination Image, Tourist Satisfaction, Perceived Value, and Perceived Service Quality on Tourist Loyalty at Bali’s Seminyak Beach
BT  - Proceedings of the 20th International Symposium on Management (INSYMA 2023)
PB  - Atlantis Press
SP  - 478
EP  - 485
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-244-6_69
DO  - 10.2991/978-94-6463-244-6_69
ID  - Amadeus2023
ER  -