The Entrepreneurial Orientation of Property Developers Around JLLB Surabaya Plan

DOI

10.2991/978-94-6463-008-4_92How to use a DOI?

Keywords

entrepreneurial orientation; entrepreneurial marketing; property; JLLB

Abstract

Property development, especially landed houses, is taking place around the Surabaya Outer West Ring Road (JLLB) infrastructure plan. These days, there are dozens of new residential areas in the border area of Western Surabaya and Southern Gresik, East Java Province, Indonesia, utilizing JLLB’s plans and physical progress. Property marketing activities around JLLB Surabaya cannot be separated from the entrepreneurial orientation and entrepreneurial marketing of property developers in Greater Surabaya. Taking the momentum of property business opportunities, measurable business risks, long time-held land resources around JLLB, and offering future value property investment for consumers are entrepreneurial marketing and entrepreneurial orientation practices that property developers have successfully carried out on the border of Western Surabaya and Southern Gresik.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Freddy Mutiara
PY  - 2022
DA  - 2022/12/05
TI  - The Entrepreneurial Orientation of Property Developers Around JLLB Surabaya Plan
BT  - Proceedings of the 19th International Symposium on Management (INSYMA 2022)
PB  - Atlantis Press
SP  - 733
EP  - 739
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-008-4_92
DO  - 10.2991/978-94-6463-008-4_92
ID  - Mutiara2022
ER  -