The Factors That Affect Tourist Revisit Intention of Sanur Bali Beach

DOI

10.2991/978-94-6463-008-4_93How to use a DOI?

Keywords

Perceived risk; Covid-19; Satisfaction; Destination image; Attitude; Revisit intention

Abstract

The Covid-19 pandemic has affected the tourism sectors worldwide, including Bali, Indonesia. This study aims to identify factors affecting the revisit intention of Sanur Bali beach. It is a quantitative study using the primary data of 240 respondents. This study used a questionnaire with a target of tourist respondents who have visited Sanur Bali beach at least once in the past two years. The data processing method used in this study was Structural Equation Modeling (SEM) using Analysis of Moment Structure (AMOS) software. This study shows that destination risk and destination image have a significant effect on tourist satisfaction and tourist satisfaction has a significant positive effect on both attitude to revisit and revisit intention toward the Sanur Bali beach.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Ni Ketut Sonia Mutiara
AU  - Indarini
AU  - Dudi Anandya
PY  - 2022
DA  - 2022/12/05
TI  - The Factors That Affect Tourist Revisit Intention of Sanur Bali Beach
BT  - Proceedings of the 19th International Symposium on Management (INSYMA 2022)
PB  - Atlantis Press
SP  - 740
EP  - 745
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-008-4_93
DO  - 10.2991/978-94-6463-008-4_93
ID  - Mutiara2022
ER  -