Proceedings of the 19th International Symposium on Management (INSYMA 2022)

“I Know What You Did During the Pandemic”

Consumer Behavioral Actions During the Covid-19 Outbreak

Authors
Andhy Setyawan1, *, Fandy Tjiptono2
1University of Surabaya, Surabaya, Indonesia
2Victoria University of Wellington, Wellington, New Zealand
*Corresponding author. Email: andhy@staff.ubaya.ac.id
Corresponding Author
Andhy Setyawan
Available Online 5 December 2022.
DOI
10.2991/978-94-6463-008-4_95How to use a DOI?
Keywords
the covid-19 pandemic; exploratory factor analysis; behavioral actions
Abstract

Although it is not the only pandemic in human history, the Covid-19 has had severe negative long-term impacts and disruptions on business and consumer behavior. The rapid and deadly transmission of Covid-19 has caused various individual responses in social interactions and personal activities. This study aims to examine how individuals have responded to the Covid-19 outbreak. Based on the Exploratory Factor Analysis (EFA) of 400 respondents, consumer behavioral actions during the Covid-19 pandemic can be classified into four categories. The typology includes (1) Complying Behavior; (2) Updating and Staying Fit; (3) Preventing and Anticipating Behavior; and (4) Avoiding and Minimizing Risks. Not only the typology provides important managerial and public policy insights into how to manage public behavioral responses during a major health-related crisis, but it also presents an opportunity for a further academic investigation into the determinants of such behavioral actions.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

Volume Title
Proceedings of the 19th International Symposium on Management (INSYMA 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
5 December 2022
ISBN
978-94-6463-008-4
ISSN
2352-5428
DOI
10.2991/978-94-6463-008-4_95How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Andhy Setyawan
AU  - Fandy Tjiptono
PY  - 2022
DA  - 2022/12/05
TI  - “I Know What You Did During the Pandemic”
BT  - Proceedings of the 19th International Symposium on Management (INSYMA 2022)
PB  - Atlantis Press
SP  - 754
EP  - 759
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-008-4_95
DO  - 10.2991/978-94-6463-008-4_95
ID  - Setyawan2022
ER  -