Hyperlocal Journalism as a Strategy in Facing Digital Disruption: A Case Study of Jawa Pos Newspaper

DOI

10.2991/aebmr.k.200127.006How to use a DOI?

Keywords

Media, hyperlocal media, local content, newspaper, digital media, media strategy

Abstract

When the national mass media experiences a significant decline in circulation, this is not the case with Jawa Pos Newspaper, a regional newspaper in East Java. Circulation of newspaper sales both retail and subscription as well as advertising revenue declines, but the decline in Jawa Pos is not as deep as other newspapers. Losing to the speed of publication compared to online media, but choosing to concentrate on presenting local content, through what is referred to as hyperlocal journalism, which cannot be fulfilled by other online and newspaper media, as well as focusing on segments of readers who have worked and are economically established, making Jawa Pos’ business performance, in general, remains excellent.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - D. Anandya
AU  - F. Mutiara
AU  - A. Priyonggo
PY  - 2020
DA  - 2020/01/31
TI  - Hyperlocal Journalism as a Strategy in Facing Digital Disruption: A Case Study of Jawa Pos Newspaper
BT  - Proceedings of the 17 th International Symposium on Management (INSYMA 2020)
PB  - Atlantis Press
SP  - 26
EP  - 29
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200127.006
DO  - 10.2991/aebmr.k.200127.006
ID  - Anandya2020
ER  -