Proceedings of the 5th International Conference on Global Innovation and Trends in Economy 2024 (INCOGITE 2024)

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The Roles of Product Innovation, Product Attributes, Digital Platform Capabilities, and Customer Engagement, Towards Customer Loyalty in the Video Game Industry

Authors
Fadly Adismar1, *, Soebowo Musa1
1Swiss German University, Tangerang, Indonesia
*Corresponding author. Email: Fadly.adismar@student.sgu.ac.id
Corresponding Author
Fadly Adismar
Available Online 11 December 2024.
DOI
10.2991/978-94-6463-585-0_59How to use a DOI?
Keywords
video game industry; product innovation; product attributes; digital platform capabilities; customer engagement; customer loyalty
Abstract

The development of the video game industry has captured the largest market share in the entertainment sector. A phenomenon occurring in the video game industry is the failure of new game launches to replicate the success of their predecessors. This study seeks to explore the roles of product innovation, product attributes, digital platform capabilities, and customer engagement on customer loyalty in the video game industry to understand the reasons behind this phenomenon. A total of 350 questionnaires were distributed, and 254 respondents participated, resulting in a response rate of 72.5%. All respondents were video game players located in Indonesia. The research findings indicate that higher engagement of video game players with a particular game makes them reluctant or resistant to switching to other games, even if those games are released by the same company.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 5th International Conference on Global Innovation and Trends in Economy 2024 (INCOGITE 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
11 December 2024
ISBN
978-94-6463-585-0
ISSN
2352-5428
DOI
10.2991/978-94-6463-585-0_59How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Fadly Adismar
AU  - Soebowo Musa
PY  - 2024
DA  - 2024/12/11
TI  - The Roles of Product Innovation, Product Attributes, Digital Platform Capabilities, and Customer Engagement, Towards Customer Loyalty in the Video Game Industry
BT  - Proceedings of the 5th International Conference on Global Innovation and Trends in Economy 2024 (INCOGITE 2024)
PB  - Atlantis Press
SP  - 871
EP  - 884
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-585-0_59
DO  - 10.2991/978-94-6463-585-0_59
ID  - Adismar2024
ER  -