How Can Home Industry Survive after the Pandemic?

DOI

10.2991/978-94-6463-585-0_58How to use a DOI?

Keywords

Social Media; Marketing Strategy; Digital Marketing

Abstract

The purpose of this study is to find out how the home industry survived after the pandemic with the digital marketing strategy that has been implemented by the Java Store home industry. This research uses qualitative methods. Java Store home industry uses the Meta Business application to facilitate content upload time, this is not necessarily all home industries but needs to be implemented because the application can reach two social media platforms, namely Facebook and Instagram, and still uses organic social media marketing in every implication of digital marketing activities carried out. The results of the study are Facebook social media marketing strategies executed by setting target markets, utilizing marketing support features, paying attention to algorithms, implementing organic social media marketing, and using supporting applications. Content marketing strategy is carried out by paying attention to several important points starting from the use of hashtags, creating descriptions, compiling content calendars, determining content themes and content types, creating effective content, and using covert selling methods.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Erminati Pancaningrum
AU  - Novita Mardiani
AU  - Septiar Dilia Andriyani
PY  - 2024
DA  - 2024/12/11
TI  - How Can Home Industry Survive after the Pandemic?
BT  - Proceedings of the 5th International Conference on Global Innovation and Trends in Economy 2024 (INCOGITE 2024)
PB  - Atlantis Press
SP  - 858
EP  - 870
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-585-0_58
DO  - 10.2991/978-94-6463-585-0_58
ID  - Pancaningrum2024
ER  -