Predicting the Potential Effect of Artificial Intelligence’s Passenger Application Service to Words of Mouth Mediated by Passenger Satisfaction

DOI

10.2991/978-94-6463-585-0_6How to use a DOI?

Keywords

Artificial Intelligence; Passenger Satisfaction; Words of Mouth

Abstract

This research aims to see the potential influence of customer service applications that use artificial intelligence on passenger satisfaction with word of mouth as mediation. The literature review used the concept of customer satisfaction, word of mouth and perception to describe views on the use of artificial intelligence. This research approach is quantitative, involving 140 respondents, all of whom are bus transportation service passengers in South Sulawesi. The incoming data is processed using the Partial Least Square approach. The results obtained show all hypotheses are supported.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Hermon Sumule
AU  - Rafif Syafa Yaristyan
AU  - Aswin Rahardianto
AU  - Anita Maharani
PY  - 2024
DA  - 2024/12/11
TI  - Predicting the Potential Effect of Artificial Intelligence’s Passenger Application Service to Words of Mouth Mediated by Passenger Satisfaction
BT  - Proceedings of the 5th International Conference on Global Innovation and Trends in Economy 2024 (INCOGITE 2024)
PB  - Atlantis Press
SP  - 61
EP  - 73
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-585-0_6
DO  - 10.2991/978-94-6463-585-0_6
ID  - Sumule2024
ER  -