“Keep it Interesting for Generation Z.”: Evaluating Immersive Factors in Recreational Reading Activity

DOI

10.2991/978-2-38476-136-4_5How to use a DOI?

Keywords

Generation Z; Recreational Reading; Interactive Storytelling

Abstract

This research explores the influence of Generation Z’s on the expansion of media varieties and its impact on their recreational reading habits. With the proliferation of digital media, the younger generation has been exposed to a wider range of media choices, resulting in shorter attention spans and transforming the way they engage with fiction as a recreational reading activity. This study aims to examine the extent to which digital distractions affect the level of immersion and overall reading experience among Generation Z. To conduct the research, the author developed a simple three-chapter interactive storytelling scenario with two different endings. The study involved 126 participants aged 19-28, who voluntarily participated in the research. The immersive level experienced by the participants was measured through a series of questions utilizing a 5-point Likert scale to assess their reading experience. The findings indicate that Generation Z’s interaction with digital texts poses a threat to the immersive experience in reading activity. This research contributes to the understanding of how the proliferation of digital media and associated distractions impact the reading habits of Generation Z and highlights the importance of maintaining immersive experiences during digital reading, emphasizing the need for strategies to minimize distractions and ensure optimal content reception among younger readers.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Lalitya Talitha Pinasthika
PY  - 2023
DA  - 2023/11/06
TI  - “Keep it Interesting for Generation Z.”: Evaluating Immersive Factors in Recreational Reading Activity
BT  - Proceedings of the International Conference of Innovation in Media and Visual Design (IMDES 2023)
PB  - Atlantis Press
SP  - 33
EP  - 46
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-136-4_5
DO  - 10.2991/978-2-38476-136-4_5
ID  - Pinasthika2023
ER  -