Proceedings of the International Conference of Innovation in Media and Visual Design (IMDES 2023)

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Product Placement in Mechamato Movie to Promote Places, Culture, and National Heritage

Authors
Fariz Azmir bin Mohd Ghazali1, *, Zuriati Mohamed Shaari1, Marzuki bin Abdullah1, Abdul Halim bin Husain1
1Akademi Seni Budaya dan Warisan kebangsaan (ASWARA), Kuala Lumpur, Malaysia
*Corresponding author. Email: fariz@aswara.edu.my
Corresponding Author
Fariz Azmir bin Mohd Ghazali
Available Online 6 November 2023.
DOI
10.2991/978-2-38476-136-4_34How to use a DOI?
Keywords
Mechamato Movie; Animation; Product Placement
Abstract

Through product placement, animated content can serve as a window into different cultures, traditions, landmarks, and customs. By featuring authentic elements within the narrative, such as iconic architecture, traditional costumes, or renowned landmarks, animated films, create immersive experiences that generate interest in real-world destinations. This marketing tactic might enhance tourism and local economies. Audiences may be encouraged to visit a place or culture in an animated film. Tourism, income, and cultural interaction may rise. This study analysed the product placement in Mehcamato Movie using the Schafermeyer method, with a definition of mise-en-scène that emphasized culture and national heritage. In conclusion, the mise-en-scène in Mechamato Movie showcases unique cultural elements in promoting Malaysia. Animation helps preserve and celebrate our global history by stimulating awareness and understanding of various cultural identities.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference of Innovation in Media and Visual Design (IMDES 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
6 November 2023
ISBN
978-2-38476-136-4
ISSN
2352-5398
DOI
10.2991/978-2-38476-136-4_34How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Fariz Azmir bin Mohd Ghazali
AU  - Zuriati Mohamed Shaari
AU  - Marzuki bin Abdullah
AU  - Abdul Halim bin Husain
PY  - 2023
DA  - 2023/11/06
TI  - Product Placement in Mechamato Movie to Promote Places, Culture, and National Heritage
BT  - Proceedings of the International Conference of Innovation in Media and Visual Design (IMDES 2023)
PB  - Atlantis Press
SP  - 403
EP  - 411
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-136-4_34
DO  - 10.2991/978-2-38476-136-4_34
ID  - Ghazali2023
ER  -