Proceedings of the 1st International Multidisciplinary Conference on Education, Technology, and Engineering (IMCETE 2019)

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Mobile-Based Plus-Size Fashion and Custom Online Marketplace Prototype

Authors
Maryani, B S Abbas, A Trisetyarso, W Saputra
Corresponding Author
Maryani
Available Online 6 March 2020.
DOI
10.2991/assehr.k.200303.081How to use a DOI?
Keywords
plus-size, online marketplace, m-commerce, e-business startup
Abstract

Based on Central Bureau of Statistics’ (BPS) data released in 2019, there have been increases in the numbers of overweight and obese people in Indonesia, followed by the increase of demands and searching of plus-size clothing to meet their needs. The purpose of this paper is to analyze and build a design of an e-business in form of a platform that integrates plus-size and custom market where sellers, buyers, tailors, and other active market players can be connected for the ease in obtaining plus-size needs and the economic activities in this market can be improved. The methodologies used in the market research are questionnaire, interviews, observation, and literature study; while Object-Oriented Analysis and Design (OOAD) is used for the system analysis and design. For the business and industry analysis, the methodologies used are the Business Model Canvas. The final result of this paper is the prototype design Mobile Based, which is an m-commerce platform for integration and execution of the market activities in the plus-size and custom market. It is expected that the presence of this platform would help every stakeholder involved in it, either in fulfilling their needs or improving their business performance and the economic of plus-size and custom market.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 1st International Multidisciplinary Conference on Education, Technology, and Engineering (IMCETE 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
6 March 2020
ISBN
978-94-6252-918-2
ISSN
2352-5398
DOI
10.2991/assehr.k.200303.081How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Maryani
AU  - B S Abbas
AU  - A Trisetyarso
AU  - W Saputra
PY  - 2020
DA  - 2020/03/06
TI  - Mobile-Based Plus-Size Fashion and Custom Online Marketplace Prototype
BT  - Proceedings of the 1st International Multidisciplinary Conference on Education, Technology, and Engineering (IMCETE 2019)
PB  - Atlantis Press
SP  - 336
EP  - 340
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200303.081
DO  - 10.2991/assehr.k.200303.081
ID  - 2020
ER  -