Educating and Encouraging Inno-Creative Industry: Implications for Marketing Strategy

DOI

10.2991/assehr.k.200303.029How to use a DOI?

Keywords

entrepreneurship, society, innovation, partnership

Abstract

This study argues for Public Entrepreneurship in terms of reducting unemployment rate in Pandeglang Regency, Banten. Entrepreneur Partnership Capacity Building Programs taking in to account goverment, business and public can be inline with a modern marketing system connecting rural-urban domains. Honey bee cultivation is a way of developing and relying on nature, considering forest bees or apis dorsata used as a livelihood by the community in the border area of Ujung Kulon National Park,Sumur Districts. Departement of Environment and Forestry claimed the potential of the bee farming to empower riral society. This discourse analysis ia a mixed combination of secondary data. Qualitative approach is taken to have insights of the public agencies partnering community in the region. This study is making the case that theoretical educating and encouraging innocreative industry might. Lead to the development of community ability to design modern entrepreneur marketing strategis. The design comprise economic approaches, social approaches, and cultural approaches. This study highlights innovations of what can be produced from honey that can give more values than just direct selling and mainstrem promotion. That use of web based application could answer the challenges of the times, and could enable be farming community to benefit more than just selling the product. Unemployment rate is one of the sustainable benefit the community can have by then interconnecting to other sectors, such as tourism that can influance the economic improvement of the communitythrought the honey village.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - M A Khairusy
AU  - Riswanda
PY  - 2020
DA  - 2020/03/06
TI  - Educating and Encouraging Inno-Creative Industry: Implications for Marketing Strategy
BT  - Proceedings of the 1st International Multidisciplinary Conference on Education, Technology, and Engineering (IMCETE 2019)
PB  - Atlantis Press
SP  - 116
EP  - 120
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200303.029
DO  - 10.2991/assehr.k.200303.029
ID  - Khairusy2020
ER  -